The Butterfly Approach

The Butterfly Approach to Truth, Love, and Life

By Amanda Johnson, Founder of True to Intention

Have you ever witnessed the metamorphosis of a butterfly? No, I’m not talking about what they taught you in elementary school – Egg, Caterpillar, Chrysalis, Butterfly – but what actually happens in between each of those stages too.

I spent a few weeks watching this miracle of nature with my son when he was a toddler. (Check out my books Upside-Down Mommy and Upside-Down MessagePreneur for details.) The experience of seeing all of these in-between phases not only changed my life, showing me where I was not allowing the natural process of Life to happen in my own, but it formed a framework that now guides my approach to every area of my life – as a mommy, wife, friend, entrepreneur, author, speaker, coach, and truth seeker/messenger.

I call it The Butterfly Approach, and I’ve not only experienced remarkable success with it, but the more I work with upside-down parents, teachers, caregivers, authors, speakers, coaches, and entrepreneurs, the more obvious it becomes to me that the magic of the butterfly’s metamorphosis is one of the most beautiful metaphors for the magic of the growth and evolution of the Soul, the Soul’s Purpose, and Life Itself.

Below you’ll find the Seven Phases of The Butterfly Approach to Truth, Love, and Life with some of the core concepts of the approach/philosophy highlighted.

As you step into your own journey, and into this Upside-Down Community, I’m certain you will find the understanding of these phases extremely valuable, maybe even life-changing, as you move toward your dreams.

Before you read on or listen in, I should warn you that this approach is deeply spiritual, but not religious. It’s an approach – a set of principles – a paradigm – a new way of looking at our life experience that makes every possibility and every challenge a Divine Invitation and a Sacred Opportunity.


I use the words The Wind to allow you to insert your own particular path’s Higher Power, Creator, God, Universe, etc. I believe The Wind uses every path and every area of our lives to draw us toward our True Intention.

CLICK HERE to listen to Amanda share The Butterfly Approach to Truth, Love, and Life.

CLICK HERE to read Amanda’s article on The Butterfly Approach to Truth, Love, and Life.